Hard Surface Flooring in China forecasts to 2010 & 2015

Hard Surface Flooring in China forecasts to 2010 & 2015

Flooring demand in China to rise 7.3% yearly through 2010

Demand for hard surface flooring in China is expected to grow 7.3 percent per year through 2010 to 3 billion square meters. Measured in yuan, flooring demand will expand over ten percent per year, reaching 174 billion in 2010. The Chinese flooring market will outpace growth in most other parts of the world, driven by healthy gains in building construction activity as industrialization efforts continue and income levels rise. Government efforts to further increase average per capita living space and privatize home ownership and sustained strength in foreign direct investment funding.

Laminate flooring to grow 16% annually

Nonresilient flooring accounts for over ninety percent of overall Chinese hard surface floor covering demand measured in square meters. Laminate flooring sales will expand nearly 16 percent annually in square meters through 2010. Demand will be stimulated by laminate’s outstanding performance characteristics such as resistance to scratching and nicking, ease of maintenance and repair, and the ability to mimic more costly stone and solid wood flooring. Ceramic floor tile will remain the dominant nonresilient flooring type, accounting for over two thirds of the overall hard surface flooring market.

Residential market to lead advance as homes are privatized

Residential building flooring demand will rise at an above-average rate through 2010. Suppliers will benefit from greater construction activity, fueled by rising employment and personal income levels, further urbanization of the population and government efforts to boost average per capita living space. Nonresidential building floor covering sales will rise at a slower yet still healthy pace, benefitting from sustained strength in foreign investment spending, as well as from increased government expenditures for schools, hospitals and other institutional facilities.

New construction dwarfs aftermarket

Unlike the US, where replacement sales represent more than two-thirds of all residential floor covering demand, new construction applications account for the majority of sales in China. This is due to a number of differences between the two markets. For example, long-lasting nonresilient flooring products account for a much larger share of total demand in China, resulting in significantly lower annual replacement requirements. In addition, living standards are lower in China, so that end users are much less likely to tear out and replace still functional flooring for style considerations. Nevertheless, improvement and repair-related demand will account for a growing share of the market total in China as the size of the installed flooring base expands.

Opportunities vary by region

The size, growth and composition of flooring demand in the six regions that make up China vary considerably. The Northwest is largely underdeveloped, but is being targeted by the central government’s “Go West” strategy that will result in significant growth in floor covering demand as economic output rises and average income levels climb. The market for flooring in the Central- North and Northeast will also benefit from government-funded construction activity. However, the Central-East and Central-South will remain home to well over half of China’s total population and will account for a similarly large share of overall flooring demand in 2010.

Study coverage

This new Freedonia industry study, Hard Surface Flooring in China, is priced at $4900. It presents historical demand plus forecasts to 2010 and 2015 segmented by product, market, and geographic region. The study also considers market environment factors, evaluates company market share and profiles 34 industry players.

Contents/Tables/Charts

Executive Summary
1 Summary Table

Market Environment
Economic Overview
Recent Economic Performance
Economic Outlook
Demographic Overview
Population
Households
Industrialization & Manufacturing Trends
Consumer Trends
Personal Income & Expenditure
Consumer Financing
Building Construction Outlook
Residential
Expenditures by Type
Housing Stock & Living Space
Nonresidential
Expenditures by Type
Building Stock
Motor Vehicle Outlook
Technology & Quality Trends
Legal & Regulatory Environment
The Eleventh Five Year Plan

LIST OF TABLES & CHARTS:
1 Gross Domestic Product of China
2 Population of China
Cht Population of China by Age
3 Households in China by Region
4 Manufacturing Value Added in China
5 Personal Income & Expenditures in China
Cht Per Capita GDP in China by Region, 2005
6 Consumer Financing Environment
in China, 1995-2005
7 Building Construction Expenditures in China
Cht Building Construction Expenditures
in China by Type, 2005
8 Residential Building Construction
Expenditures in China
9 Housing Stock & Living Space in China
Cht Average Living Space in China
10 Nonresidential Building Construction
Expenditures in China
11 Nonresidential Building Stock in China
12 Motor Vehicle Outlook for China

Overview
Supply & Demand
Pricing Patterns
International Environment
World Outlook
Foreign Trade
LIST OF TABLES & CHARTS:
1 Hard Surface Flooring Supply & Demand
in China
2 Hard Surface Flooring Pricing Patterns
in China
Cht Pricing Patterns in China
3 World Hard Surface Flooring
Demand by Region
4 Trends in Chinese Foreign Trade

Products
Industry Production
Nonresilient Flooring
Ceramic
Wood
Laminate
Stone
Other Nonresilient Hard Surface Flooring
Bamboo Flooring
All Other
Resilient Flooring
Vinyl
Other Resilient Flooring
Rubber
Cork
All Other
LIST OF TABLES & CHARTS:
1 Hard Surface Flooring Demand
in China by Product
Cht Demand in China by Product, 2005
2 Hard Surface Flooring Supply
in China by Product
3 Nonresilient Flooring Supply & Demand
Cht Nonresilient Flooring Demand in China:
Area Vs.Value: 2005
4 Ceramic Floor Tile Supply & Demand
5 Wood Flooring Supply & Demand
6 Laminate Flooring Supply & Demand
7 Stone Flooring Supply & Demand
8 Other Nonresilient Flooring Supply & Demand
9 Resilient Flooring Supply & Demand

Markets
Residential Building Construction
New
Improvement & Repair
Residence Type
Multiple Family
Single Family
Product
Nonresidential Building Construction
New
Improvement & Repair
Building Type
Office & Commercial
Institutional
Industrial
Other
Product
Transportation Equipment & Other
Motor Vehicles
Other
LIST OF TABLES & CHARTS:
1 Hard Surface Flooring Demand
in China by Market
Cht Demand in China by Market, 2005
2 Residential Building Flooring Demand
in China by Application & Residence Type
3 Residential Building Flooring Demand
in China by Product & Region
4 Nonresidential Building Flooring Demand
in China by Application & Building Type
5 Nonresidential Building Flooring Demand
in China by Product & Region
6 Transportation Equipment & Other Flooring
Demand in China

Regional trends
Regional Demographic & Economic Trends
Population Patterns
Economic Outlook
Consumer Trends
Regional Building Construction Expenditures
Residential
Nonresidential
Regional Flooring Demand
Central-North
Northeast
Central-East
Central-South
Southwest
Northwest
LIST OF TABLES & CHARTS:
1 Population of China by Region
2 Gross Domestic Product of China by Region
3 Personal Income & Expenditures
in China by Region
4 Building Construction Expenditures
in China by Region
5 Residential Building Construction
Expenditures in China by Region
6 Nonresidential Construction Expenditures
in China by Region
7 Hard Surface Flooring Demand
in China by Region
Cht Demand in China by Region, 2005
8 Central-North Regional Demand
Cht Central-North Region of China
9 Northeast Regional Demand
Cht Northeast Region of China
10 Central-East Regional Demand
Cht Central-East Region of China
11 Central-South Regional Demand
Cht Central-South Region of China
12 Southwest Regional Demand
Cht Southwest Region of China
13 Northwest Regional Demand
Cht Northwest Region of China

Industry Structure
Industry Composition
Market Share
Product Development & Manufacturing
Marketing & Distribution
Merger & Acquisition
Cooperative Agreements
Foreign Participation in the Chinese Market
Legal & Regulatory Issues
Joint Ventures
Wholly Owned Foreign Enterprises
Representative Offices
Financial Issues & Requirements
LIST OF TABLES & CHARTS:
1 Revenue Data: Selected Hard Surface
Flooring Companies, 2005
Cht Hard Surface Flooring Market Share
in China by Company, 2005
2 Selected Cooperative Agreements
Company Profiles

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